How businesses find, persuade and keep customers - and where persuasion becomes manipulation.
These are the statements the Commerce Year 10 syllabus makes about Promoting and Selling. Dux records each one against the questions you answer, so you can see which of them you have actually been tested on and which have never been asked.
Market research and segmentation - Promoting and Selling, Year 10.
The marketing mix: product, price, place, promotion - Promoting and Selling, Year 10.
Branding and positioning - Promoting and Selling, Year 10.
Advertising techniques - Promoting and Selling, Year 10.
Digital and social media marketing - Promoting and Selling, Year 10.
Ethics in marketing - Promoting and Selling, Year 10.
Consumer law and misleading conduct - Promoting and Selling, Year 10.
Evaluating a campaign - Promoting and Selling, Year 10.
Year 10 Assessment Task Shape is 50 marks in 75 minutes. Questions on Promoting and Selling are not one shape repeated: the command word decides what the marker is looking for, and the mark value decides how much of it. These are the ones Commerce Year 10 uses.
Dux writes practice for this module in exactly these shapes, so the drill is the same task the paper sets — not a general knowledge quiz with the module name on it.
Promoting and Selling is module 2 of 3 in Commerce Year 10. Students routinely lose marks because a question spans two modules, so the neighbouring modules are worth reading next to this one.
Dux diagnoses Commerce Year 10 dot point by dot point, then writes questions in the shape this course marks. Written answers come back marked against the bands.