Identifying and satisfying customer needs profitably, from market research through the marketing mix to e-marketing.
These are the statements the Business Studies syllabus makes about Marketing. Dux records each one against the questions you answer, so you can see which of them you have actually been tested on and which have never been asked.
The strategic role of marketing and its place in achieving the business's overall objectives.
Primary and secondary research, and market segmentation, targeting and positioning as a sequence of decisions.
Positioning, branding and packaging, and the product life cycle as a reason strategy must change over time.
Pricing methods and strategies, including penetration and skimming, and what each signals about the target market.
The promotion mix, and the choice between push and pull approaches depending on the product and channel.
Distribution channels and intensity, and how channel choice constrains price and promotion.
The extended services mix: the people who deliver the service and the tangible cues that shape perception of quality.
Service delivery processes and the shift to digital marketing, including its measurement advantages and its privacy costs.
HSC Business Studies - Trial Paper Shape is 100 marks in 180 minutes. Questions on Marketing are not one shape repeated: the command word decides what the marker is looking for, and the mark value decides how much of it. These are the ones Business Studies uses.
Dux writes practice for this module in exactly these shapes, so the drill is the same task the paper sets — not a general knowledge quiz with the module name on it.
Marketing is module 2 of 4 in Business Studies. Students routinely lose marks because a question spans two modules, so the neighbouring modules are worth reading next to this one.
Dux diagnoses Business Studies dot point by dot point, then writes questions in the shape this course marks. Written answers come back marked against the bands.